How about “If the Internet was a country a game?” Here we go.
  • If the Internet was a country, the national animal would be a cat.
  • If the Internet was a country, the national anthem would be Sandstorm by Darude.
  • If the Internet was a country, its ruler would be the people.
  • If the Internet was a country, it would be the 3rd largest consumer of electricity in the world¹.

FULL STOP! Yes, this is true.

The Internet is a complex network of routers, switches, servers, firewalls, various types of endpoints, and wireless access points each of which require power. The amount of power required is obviously affected by the amount of data being transferred and processing power being used to render the graphics we all enjoy.
Just as citizens of various countries are also citizens of the world, users of the Internet are Netizens and we all have a responsibility. As individuals our collective usage of the Internet is growing and so is our power consumption and all the pollution, carbon emissions, and greenhouse gasses that go along with it.
On average, advertisements, unnecessary java scripts and tracking scripts make up approximately 40-60% of website traffic.
A nice side benefit to implementing network based ad blocking for security is the power savings gained by reduced data transmissions and reduced processor usage for rendering ads.

Do you have a green initiative on your campus or your business? Go Green instantly and save an estimate 5 watts of power per PC per day. Do the math, it adds up!

Once again, the only winning move is not to play.

Some independent 3rd party articles we present for your consideration:

Reduce mobile battery drain by 50%.

Ads can eat up 79% of mobile data allotments.

Simon Fraser University study on Ad Blocking.

Aalto University study on Ad Blocking.

Greenpeace: Research document.

  1. Solutions-tracking script remediation